How do you take your coffee?
My go-to right now is an oat milk cappuccino. For something different, I also love affogatos, dirty chais and Carajillos.
Bio
Lake Buckley is a Californian director and creative director based in Brooklyn. Her work has won numerous awards, including Vimeo Staff Pick, Gold SPD award, and Expert Brand Designer by TechCrunch, and has been featured in Nowness, Eye Candy, the Sundance Film Festival, the Walker Art Center, and lives in the permanent collection of the National Museum of Norway. She has taught at the Rhode Island School of Design, is a speaker at Princeton’s annual design conference, and was recently nominated to judge the category of Innovation for the AICP 2024 Award show at MoMA. Her clients include Instagram, Meta, WhatsApp, Bumble, Google, Patagonia, Ray-Ban, MIT, Meta, YouTube and many more. Her work is stylistically versatile, always aiming to find the most effective visual expression for an idea.
What's your creative process?
I wear a couple of different hats in the creative field, sometimes working as a director or creative director and other times just creating work for myself. My process looks different depending on the project, but I always love writing to clarify my ideas and sketching and prototyping to begin to visualize and test out ideas. It's always important to me to identify the core feeling that I am trying to communicate.
Lake's Sample Creations
Client · Google | Role · Co-Director (Learn more)
Client · WhatsApp | Role · Co-Director (Learn more)
Client · Meta | Role · Director (Learn more)
Client · Youtube | Role · Director (Learn more)
Lake Buckley is a distinguished creative director renowned for her unwavering commitment to authenticity and storytelling. Her multidisciplinary expertise encompasses directing, designing, and creative direction, enabling her to seamlessly blend the ordinary with the extraordinary in her projects. This unique approach results in compelling and impactful narratives that resonate deeply with audiences. Lake's dedication to her craft and her ability to push creative boundaries have firmly established her as one of the leading figures in the industry. We invite you to explore her Vimeo profile & Lakebuckley.com to experience firsthand the originality and brilliance that define her work.